For decades, diamonds have been wrapped up in tradition and framed as the ultimate gift—saved for milestone birthdays, anniversaries and “I do” moments. A luxury rarely imagined as something you could choose for yourself. The old narrative of rarity, guilt and indulgence made self-gifting feel out of reach.
But today, the rules have changed. Echoing Ariana Grande’s lyrics from her 7 rings track, “I see it, I like it, I want it, I got it”, many women are no longer waiting for ‘the’ moment (or a man) to get the diamonds they’ve wish –listed. Jewellery brands are helping to flip this script with inclusive designs that make treating yourself normal and attainable.
Diamonds Are Forever
Yes, diamonds last forever, but thanks to their lab-grown counterparts, forever is now more sustainable and accessible. Created without mining and a smaller environmental footprint, lab-grown diamonds are favoured by a new generation who value transparency as much as sparkle. They’re chemically and visually identical to mined stones — the only difference is the story they tell.

According to jewellery industry data, 51 per cent of Millennial women buy their own jewellery rather than waiting for it to be gifted. What was once a symbol of commitment or status, is becoming a marker of self-expression, independence, and self-love — a quiet cultural revolution, led by women.
Pandora’s Diamond Evolution
Pandora is just one player in this cultural shift. With its latest lab-grown diamond collection, Infinite Pavé, the brand continues to move diamonds beyond being niche and bridal focused to now being an everyday accessory.
“We want to bring the collection into the everyday. We’ve crafted lines of pavé set stones to signify just how versatile the iconic infinity silhouette can be,” says A. Filippo Ficarelli, Pandora SVP Creative Director, about the new pieces in the Infinite Pave collection.
Its jewellery designed to be worn, not stored away — making diamonds part of your signature style.

Everyday Style
A diamond worn daily, whether its stacked rings or subtle studs, becomes more than adornment; it’s a quiet reminder of confidence, achievement, and personal style. As versatile and empowering as the blazer you wear to a boardroom or your favourite white tee, Pandora’s Infinite Pavé proves that investing in jewellery doesn’t have to break the cost-per-wear ratio.

The secret to making diamonds fit into your daily style, is to pair these typically ‘luxe’ pieces with wardrobe essentials to create a slightly more elevated everyday look.
Think of the Pandora Infinite Lab-grown Diamond Pavé Double Row Bangle as the little black dress of your jewellery box. It’s a piece you can slip on with a crisp shirt for work, a cocktail dress for dinner, or romanticise your Sunday with the Pandora Infinite Lab-grown Diamond Pavé Pendant Necklace. No velvet boxes required — just effortless shine, any day of the week.
Pandora ambassadors and friends of the brand are the perfect muse for styling diamonds in an effortless way.

Pamela Anderson has made minimalism iconic. From going makeup-free on the red carpet to keeping her fashion choices timeless, the actress and model proves that a simple diamond stud, similar to the Infinite Lab Grown Diamond Pave Stud Earring is all you need to elevate the everyday.

The Australian actor and Pandora ambassador, Maddison Brown, treats jewellery as the finishing touch, not an afterthought. At the Logies, her pared-back black gown paired with a stack of delicate bangles showcased just how modern — and powerful — understatement can be.
Shop Pandora’s Infinite Pavé Collection:

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Infinite Pavé Pendant Necklace

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Infinite Pavé Ring

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Infinite Pavé Stud Earrings

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Infinite Pavé Double Row Bangle
Pandora