Pandora has a new muse. The world’s largest jewellery brand has just announced Australian actress and entrepreneur Maddison Brown as its first official brand ambassador for Australia and New Zealand.
Brown, 26, is best known for her role as the glamorous Kirby Anders in the CW’s Dynasty, a part that catapulted her into international stardom. But if you thought she was content with just Hollywood lights, think again. After returning home to Australia, she added another television credit to her name with Home and Away.
Now, she’s adding jewellery to her already impressive repertoire. “As a long-time friend of the brand, I’m incredibly proud to continue my journey with Pandora as their first ANZ brand ambassador,” Brown shares. “Pandora’s dedication to individuality, self-expression and sustainability resonates so strongly with me – especially now, as a business owner.”
Her debut as ambassador coincides with the launch of Pandora’s Talisman collection, a striking reimagining of ancient coin-inspired symbols. Designed with texture, storytelling, and a deliberate embrace of imperfection, the collection encourages wearers to “wear the words you live by.”
Beth Glancey, Pandora ANZ’s General Manager, says Brown embodies everything the brand stands for: “Her creative drive, entrepreneurial spirit and modern approach to self-expression align closely with Pandora’s values. Maddison’s passion for storytelling and sustainability makes her an authentic voice for Pandora in our market.”
This ambassadorship also reflects Pandora’s own evolution. Once beloved for its charm bracelets, the brand has since expanded into a full jewellery offering with a sharper, more fashion-forward edge – all while committing to sustainability by crafting exclusively with recycled silver and gold, and pledging to halve greenhouse gas emissions across its supply chain by 2030.
