Every so often, a beauty product cuts through the noise — not because it’s new, flashy or exorbitantly priced, but because it works. In 2025, that product appears to be Olay’s Super Collagen Peptide Moisturiser, a quietly powerful cream that has gone from pharmacy shelf staple to full-blown beauty phenomenon.
The numbers alone tell a compelling story. The moisturiser has officially claimed the title of Australia’s number one best-selling facial moisturiser, with one jar selling every four minutes. In an industry dominated by prestige price tags and luxury branding, Olay’s rise feels refreshingly disruptive — and beauty influencers have taken notice.
So what’s behind the hype?
At the heart of the formula is 25 times more collagen peptides, engineered with a micro molecular mass designed to penetrate deeper into the skin. The result? Visibly firmer, more lifted-looking skin in just 28 days. Add 99 per cent purity niacinamide, known for strengthening the skin barrier and boosting hydration, and you have a moisturiser that delivers 24-hour moisture while actively targeting sagging and deep wrinkles.
What makes the buzz louder is how confidently this cream holds its own against products priced well into the hundreds. That tension between performance and price is exactly why influencers are rallying behind it. Pia Whitesell, Lindy Klim, Eleanor Pendleton and Lana Wilkinson have all shared their love for the moisturiser online, praising its visible results and lightweight feel. In Australia’s often unforgiving humidity, texture matters — and Olay’s ultra-light formula absorbs quickly, sitting comfortably under makeup and sunscreen without slipping or pilling.
The most compelling part? The price tag. At $69.99, Olay’s Super Collagen Peptide Moisturiser offers results that rival creams ten times the cost, making it a rare crossover hit — beloved by dermatologists, influencers and everyday users alike.
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