From the age of 25, your skin gradually loses suppleness and elasticity. Many studies have shown a significant decrease in collagen production year on year1. While this sounds daunting, there are plenty of ways to help keep your skin looking and feeling plump and firm.
A key factor in creating that fresh, firm skin is hydration. If your skin is dehydrated, it won’t look healthy, firm or bright. And we’re not just talking about the skin on your face; we’re talking about keeping you hydrated, supple and firm from head to toe (all without hitting the gym). Here’s a simple three-step approach to fresher, firmer skin.
Feel Firmer Head To Toe
Plumped Up Skincare Routine
When it comes to keeping your skin fresh, firm and rejuvenated, most of us focus our efforts on facial skincare. Though you may have your daily skincare routine sorted, adding in an ultra-hydrating duo is bound to benefit your routine.
When applying your skincare: the golden rule is to begin with the most lightweight option, then layer thicker, creamier products on top. So, in an ideal routine, start by applying a serum-like product, such as Olay’s Ultra Firming Serum ($69.99 from Chemist Warehouse), perfect for supporting your skin in your plumping endeavours thanks to the inclusion of ingredients such as P coumaric acid (PHCA’s), bakuchiol and collagen peptides.
Once your firming serum has sunk in, layer it with the innovative hexapeptide-formulated Olay Super Collagen Peptides Moisturiser ($69.99 from Chemist Warehouse). Not only is this an ultra-hydrating moisturiser, but it’s also gone viral, and is now Australia’s number one selling facial moisturiser*. And for good reason, with skin lifting benefits like this one is, you’ll want to slather yourself in it morning and night.
Using this power-packed duo can help to visible increase your skin’s firmness and isn’t bouncy hydrated skin what we’re all after?
Refreshing Shower Essentials
To see all-over skin-plumping benefits, switch to a targeted body wash and add a few extra steps to your shower routine.
If you’re not already dry brushing or doing a regular physical exfoliation, this is your sign to start. Both techniques work to boost your circulation (known for being fantastic for supporting skin elasticity and oxygenation levels), along with shedding dead skin (a great way to promote skin cell turnover).
Once in the shower, opt for products that aim to deliver results. Olay’s Niacinamide Body Wash ($24.99 from Priceline) not only washes away the day but, with a niacinamide-rich formula, it will work to hydrate and nourish your skin.
Post-Shower Body Care
The key to keeping your skin firm and supple is head-to-toe hydration. Hot or warm showers can strip your skin of its natural oils. So, to keep those hydration levels up, you’re going to need to add a lotion into your post-shower routine.
Similar to your in-shower routine, you want to find a lotion that offers not only incredible hydration but targeted skin-supporting ingredients as well. Olay’s Niacinamide Body Lotion ($34.99 from Priceline) offers a hydrating formula of pro-glycerine, lipids and a vitamin B3 complex (where you’ll find that nourishing niacinamide). And with a lightweight, fast-absorbing formula, this lotion promises to not leave you feeling greasy or sticky.
1 https://onlinelibrary.wiley.com/doi/10.1155/2024/8752787
*Circana (AU) Pty Ltd, MarketEdge, ANZ Grocery Pharmacy & AU Grocery Pharmacy, Facial Skincare, Form: Cream, Dollars, Quarter to 5 Oct 2025
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