I’ll admit it: my hair has been through things I’d rather forget. Endless straightening, a fling with Sun-In as a teen (if you don’t know what that is, you’re far younger than I am. It was basically cheap bleach that turned your hair orange not blonde), and now, as an adult, years and years of being a “natural” blonde. My strands have seen it all – colour, bleach, humidity, heat, split ends. Like most of us, I’ve been forever chasing that elusive combination of strength and shine – hair that looks glossy and effortless.
So when TYPEBEA – the performance-led haircare brand co-founded by global artist Rita Ora and beauty entrepreneur Anna Lahey – dropped a new Repair Range, I was first in line. Rita says it best: “My hair’s been through it all – blow dries, bleach, back-to-back shoots, you name it. We built TYPEBEA to grow stronger strands from the roots, and now our new Repair range takes hair health one step further. It’s our root-to-tip philosophy in action, giving you hair that’s stronger, shinier and truly resilient. I’m so proud of this next evolution.”
Why Repair, Why Now?
According to TYPEBEA, over 60% of women report concerns about hair damage, while 71% struggle with dry, frizzy strands thanks to heat styling, colouring and environmental stress. And then there are those of us who can’t seem to grow hair past a certain point because of breakage. TYPEBEA’s new four-step Repair system sets out to help restore strands to near-virgin state. Think 80% less breakage and 52% stronger hair after one use.
The technology at its core is RDS Bond Technology – exclusive to TYPEBEA – a powerhouse combination of:
- Repair: hydrolysed keratin (91% homologous to human hair).
- Defend: encapsulated antioxidants (Ferulic Acid, Vitamin C, Vitamin E) to shield from UV, pollution, and split ends.
- Shine: banana, pineapple and cacao extracts to add hydration and deliver 37% more gloss – without the brittle feel protein-heavy formulas can cause.
Anna Lahey says: “Hair damage is so prevalent. Almost 60% of women are concerned about heat styling, colouring and chemical treatments, and dry and frizzy hair is the number one concern globally. Developing our Repair range was no small feat, but with RDS Bond, we’ve built a unique multi-layered approach to repair. It’s a true performance system, designed to transform hair in just one use.”
The Four-Step Routine
Step 1: R•1 Pre-Wash Damage Repair Mask
This is your weekly pre-game treatment. Creamy and cushiony, it soaks in before you even touch shampoo. You smooth it onto damp or dry hair, chill for a bit, then rinse. It penetrates all three levels of the shaft, softening and hydrating, preventing tangles, and sealing the cuticle for frizz-free resilience.
Step 2: R•2 Damage Repair Shampoo
This isn’t your usual squeaky-clean shampoo. It’s pH-balanced, so it gently lifts excess oil and build-up while protecting strands when they’re at their weakest – wet. Expect soft, volumised roots, enhanced slip, and a noticeable increase in shine after just one wash.
Step 3: R•3 Damage Repair Conditioner
Thick but weightless, it’s a dream detangler. It deeply nourishes, smooths, and addresses split, damaged ends without heaviness. Squalane is the secret here: frizz is clinically reduced by 29%. I loved how my hair felt: hydrated, bouncy, never limp.
Step 4: R•4 Intense Repair Leave-In Treatment
The finale, and honestly, my favourite. Post-shampoo, you skip conditioner, towel-dry until damp, then work 1–3 pumps through (depending on your hair). Leave it in for just three minutes – don’t rinse — and style as usual. It’s high-performance, powered by RDS Bond, and after one use hair looks and feels smooth, glossy, and properly healthy.
The Results
I’ll get to the point – the transformation was immediate. My hair felt bouncier, more resilient, more glossy – but crucially, not crunchy, the way some protein-heavy treatments leave it. Instead, it felt touchable. Light. As if the years of bleach, colour, and heat styling had been rewound.
Like TYPEBEA’s cult G•1 Overnight Boosting Peptide Serum – the #1 hair serum at Sephora and a multi-award winner that supports growth from the root – the Repair Range is about giving hair its full length and strength potential. Together, they’re a root-to-tip revolution.
And because it’s Certified Clean at Sephora, free from sulphates, silicones and parabens, it’s suitable for all hair types.
If TYPEBEA’s Growth Serum was a root revolution, then the Repair Range is its perfect partner – a root-to-tip rescue mission. For me, it’s proof that the right formula really can undo years of styling sins in just three minutes.
So yes, my hair has been through it all. But it finally feels like it’s come out the other side – shinier, stronger, and far less regretful about that Sun-In phase.
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