Since the very first peptide lip treatment hit shelves complete with matching phone case holder, Australians have been asking when Hailey Bieber’s cult brand Rhode Beauty will launch here.
Now, we finally have our answer with Mecca and Rhode confirming the brand will finally be available to shop here as of February.
Rhode Beauty has announced “our complete collection on rhodeskin.com will ship to both countries” that being Australia and New Zealand, from February 12th at 6am AEDT.
A selection of products will also be available to shop exclusively at Mecca. In an Instagram announcement, the brand revealed: “on February 12th, you’ll be able to shop rhode online and at MECCA’s bourke street and george street flagship locations, followed by most stores on February 13th.”
Fans first became convinced that Rhode Beauty would launch in February 2026 following the announcement that Bieber is set to visit Australia.
The 28-year-old revealed she’s coming to our shores in 2026, appearing at the Sydney Opera House for Vogue’s Forces of Fashion talk, making for the perfect opportunity to also launch her label here.
The most viral hint came from beauty creator@livingluxwithmeredith, whose track record for predicting Mecca launches is notoriously strong.
In a video posted late last year, she teased that a “very, very big brand” is coming to Mecca in early 2026, then cheekily added that she’d “forgot her lip peptide” while eating a glazed doughnut.
A felt a little too on the nose? Perhaps. Within hours, TikTok and Reddit were convinced she was talking about Rhode.
Following the sale of Rhode Beauty to e.l.f Beauty for US $1Billion earlier this year, the brand launched into Sephora stores as part of its expansion. Does that mean Sephora will house the brand when it finally lands here?
At this stage, Rhode confirmed Mecca as the “exclusive” stockist here in Australia.
Separately, however, the retailer has openly acknowledged the possibility of future expansion. When asked by 9Honey, Sephora confirmed that Rhode is not yet available locally, but added that they “aim to be available in additional countries in the future.”
