Jewellery has always been more than decoration. It is memory cast in precious metal, a keepsake of where we’ve been and what we’ve endured. This season, Georg Jensen’s 2025 OCRF Heart Pendant distils that idea into a single sculptural form, asking us to consider what women carry — and what they choose to pass on.
This year marks the eleventh chapter in Georg Jensen’s collaboration with the Ovarian Cancer Research Foundation (OCRF), Australia’s leading independent funder of ovarian cancer research. Over the past decade, the partnership has raised significant funding for research into better treatment options and, crucially, the development of an early detection test for ovarian cancer, the most lethal of all women’s cancers.
The 2025 campaign, titled What Women Carry, turns its lens to the unseen burdens and enduring bonds passed down through generations. Directed by Nicola Sevitt, with creative production by Tanika Rouillon, the short film features model Jess Gomes, actress Heather Mitchell AM and actor-producer Mitzi Ruhlmann.
In it, the women share moments of connection, clasped hands, laughter, and unspoken understanding, forming a portrait of resilience that feels both intimate and universal.
At the centre of the campaign is the pendant itself, a sculptural heart with soft, fluid curves that feel both contemporary and enduring. Available in sterling silver or yellow gold, it is designed to rest close to the skin, becoming less an accessory and more a personal talisman. It is the kind of piece that seems destined to be passed down, gathering stories and meaning with each wearer. Every purchase supports the OCRF, directly funding research that holds the promise of earlier detection and better outcomes for women facing ovarian cancer.
What Women Carry is not simply a jewellery campaign but a moment of reflection. It asks us to consider what we inherit, what we choose to hold, and what we will pass forward to the next generation.
The 2025 OCRF Heart Pendant is available in Georg Jensen boutiques nationwide and online from 19 September 2025 and with every purchase, Georg Jensen donates $250 on your behalf directly to the OCRF.
