Ralph Lauren really knows how to host a dinner party. This week, in the Byron Bay hinterlands, the brand introduced its Fall/Holiday 2025 campaign with an intimate gathering at Sun Ranch, the much-talked-about 55-acre hideaway in Coopers Shoot. The property – a former cattle farm transformed by a collective of fashion and hospitality creatives – recently changed hands (the price is undisclosed, if you’re wondering). Once dubbed “the hotel of good times,” Sun Ranch quickly became a cool ranch-style Australiana getaway. And its wide paddocks, horse rails, and honey-toned hills created a fitting stage for Ralph Lauren’s latest exploration of Western identity.
Fall/Holiday 2025 is Ralph Lauren’s most distilled interpretation of the American West in years. The designer frames the landscape not as myth but as a place of possibility. “America’s rugged landscapes have long been both a place of refuge and inspiration for me,” he said. “From the snowcapped mountains to the sunlit valleys, the West is a tapestry of lifestyles and time-honoured traditions where authenticity and aspiration live together under endless skies.”
That vision translates to clothes with the ultimate combo – structure and swagger. Think velvet tailoring that feels almost architectural; riding boots paired with hand-embroidered gowns; precise shirting cut against raw, frontier fabrics; and outerwear that carries the weight and romance of a winter spent closer to the elements. Black, tobacco, bone and charcoal dominate, allowing textures – French netting, shearling, suede, heavy cotton twill – to do the narrative lifting. Accessories stay just as smart: The Ralph bag, reimagined with the sleek lines of Lauren’s car collection, introduces a new kind of Western utility.
The guest list? Naturally, very chic. Byron local Elsa Pataky arrived in a Ralph Lauren Collection jacket, shirt, tie, shorts and shoes, anchored by The Ralph tote. Duckie Thot wore a sculptural Collection dress with the shoulder bag; Olivia DeJonge chose a lean Collection look cinched with a belt; while other guests leaned into tuxedo shirting, tailored coats, and tonal layers that nodded to ranch dressing.
As guests moved through the grounds at sunset, they were ushered to a long table lined with candlelight and native florals for dinner under the stars. Dreamy? Of course. Ralph Lauren wouldn’t have it any other way.
