Summer is shaping up to be a season of fresh starts, bold moves, and effortless style.
Tommy Hilfiger delivers a masterclass in coastal ease with his Spring/Summer 2025 collection, capturing the golden-hour charm of seaside living through breezy linens and laid-back tailoring.
Over in Paris, Grace Wales Bonner makes history as the new Creative Director of Hermès Menswear, her appointment marking a quiet yet seismic shift in luxury fashion.
Meanwhile, Booie Beauty simplifies summer routines with its new Excellent BB Crème, merging skincare and makeup into one radiant, skin-loving formula. Cult-favourite label Henne continues its steady rise with the opening of its third boutique in Melbourne’s Armadale, a minimalist haven reflecting the brand’s thoughtful approach to design.
Whether it’s a reimagined prep wardrobe, a redefining creative appointment, or the return of barely-there summer skin, one thing is clear: this season belongs to effortless reinvention. Ahead, we’ve curated all the fashion news to keep on your radar this season.
Song For The Mute Opens Its First Melbourne Flagship Store
Song for the Mute has opened its second permanent store at QV Melbourne. Designed with Foolscap Studio, the immersive space blends brutalist architecture with warmth, curved forms and tactile materials, reflecting the brand’s dialogue between precision, imperfection, industry and craft.
St. Agni Is Bringing Its First-Ever Archive Sale To Melbourne
Minimalist fashion lovers, rejoice. For the first time ever, St. Agni is hosting an archive sale in Melbourne from November 20–24. Expect a curated edit of one-off samples, past-season favourites, and timeless pieces that capture the label’s effortless, architectural aesthetic.
Held at 41–43 Clifton Street, Prahran, this is your chance to shop the cult Byron Bay brand, with doors open Thursday 1–8 PM, Friday 10–7 PM, Saturday 10–6 PM, Sunday 11–5 PM, and Monday 10–5 PM.
Rachel Gilbert Debuts Resort ’26 Collection, Verdant Reverie
Rachel Gilbert’s Resort ’26 collection, created in partnership with award-winning Nihi Sumba, reimagines modern luxury through nature’s lens.
Anchored by intricate craftsmanship, including a 380-hour gold-beaded gown, it embodies alignment, balance, and euphoric serenity in timeless, tactile elegance. Verdant Reverie is now live online and in store.
Tommy Hilfiger Unveils The Perfect Summer Staple Pieces
Tommy Hilfiger’s Spring/Summer 2025 collection captures the carefree spirit of coastal living, reimagining classic prep with sun-soaked ease. Lightweight linens, striped polos, breezy dresses and relaxed tailoring define the collection, designed for seaside escapes and summer soirées alike.
Effortlessly elegant and unmistakably Tommy, it celebrates sunshine, spontaneity and the timeless allure of American style.
Grace Wales Bonner Appointed Creative Director Of Hermès Menswear
Grace Wales Bonner has been appointed Creative Director of Men’s Ready-to-Wear at Hermès, succeeding Véronique Nichanian after 37 years.
Known for blending British tailoring with diasporic influence, Wales Bonner brings quiet intellect and cultural depth to the French house. Her first Hermès collection will debut in January 2027.
Booie Beauty Launches The ‘Excellent BB Crème’ For Effortless Summer Skin
Booie Beauty has unveiled the Excellent BB Crème just in time for summer — a multitasking essential that seamlessly blends skincare and makeup in one effortless step.
Formulated with marine collagen, hyaluronic acid, vitamin E and SPF 30, it hydrates, smooths and evens the complexion while offering breathable, buildable coverage and a natural glow. Available now at booie.com.
Henne’s New Armadale Boutique Opens October 30
Henne opens its third boutique in Melbourne’s Armadale on October 30, marking an exciting new chapter for the contemporary Australian label.
Founded by Nadia Bartel, Michelle Ring and Laura Broque, Henne has evolved from a digital-first brand into a minimalist style authority. The new store, styled by Alexandra Ponting, offers an elevated, immersive retail experience.
