Victoria’s Secret is officially back for another year, announcing a brand new runway show for October 2025.
Millennials will remember the gravity of a VS runway show, which minted the careers of a number of the world’s richest supermodels. A landmark annual event, it elevated the fashion runway to celebrity status, attracting major musical acts to its stage, and airing on prime time television at its peak.
However, following several scandals (such as body shaming, transphobia and an alleged Epstein tie) that saw a dramatic fall from grace, the brand has been desperate to resurrect its former image, with some much-needed improvements. After key leadership positions were vacated, the brand hopes some fresh blood will help resuscitate interest in the brand: starting with the iconic fashion show.
This year, Victoria’s Secret tapped the former design executive behind Rihanna’s Savage X Fenty lingerie brand to lead a new generation of the show. ELLE reports Adam Selman joined VS in April as its new senior vice president and executive creative director, several years after he started his originally launched his career with the company.
So, will this bring something new or more of the same—and which do fans actually want?
By the looks of the announcement, posted to Instagram on August 27, the show is going to stick to its roots. Models synonymous with the brand, including Adriana Lima and Lily Aldridge, helped launch the show’s 2025 return in the short clip. Featuring the iconic hot pink backdrop, a string of models stepped up to a mic to make the ‘Angel Announcement’.
Scroll on to find out what we know about the Victoria’s Secret 2025 Runway Show.
Who Will Walk In The Victoria’s Secret Show 2025?
Upon the Victoria’s Secret show’s grand return in 2024, plenty of Angels were keen to don their wings on the iconic runway. The cast of models included Gigi and Bella Hadid, Kate Moss, Ashley Graham, Tyra Banks, Irina Shayk, and Adriana Lima, to name only a few. But what of 2025?
Many of the familiar VS crew is looking set to return, with the announcement featuring models Lily Aldridge, Joan Smalls, Adriana Lima, Alex Consani and Anok Yai. There’s also a fair chance they’ll be joined by recent VS campaign faces, like Paloma Elsesser and Candice Swanepoel.
As for performances, last year welcomed Cher, Lisa (from Blackpink), and Tyla. While there’s been no other hints as to who will perform this year, we’d love to see acts like Sabrina Carpenter—known to rock a bedazzled one-piece!—and Doechii, whose upbeat tracks would slay a runway. On that note, remember that year Taylor Swift tore up the VS runway? Let’s do that again, shall we? She is a showgirl, after all…
