What do Emma Stone, Hoyeon, and a train station have in common? Louis Vuitton’s Fall/Winter 2025 campaign, that’s what. Shot by Ethan James Green and set against the cinematic backdrop of Paris’ Gare du Nord, the campaign reimagines travel not as a destination – but a mood. Think: fleeting glances, strangers passing, a suitcase full of secrets.
Creative Director Nicolas Ghesquière leans all the way into Vuitton’s DNA – the thrill of movement, the romance of departure – with a collection that blends nostalgia, elegance, and a hint of mischief. There’s velvet, there’s structure, there’s a whole lot of longing.
And then there’s Express – the newest it-bag that’s already burning up our wish lists. A nod to the original Speedy (which, fun fact, debuted in the 1930s as Express), the new version is grained leather meets velvet calfskin, monogrammed to perfection, with a gold padlock and just enough polish to carry you from London to Lisbon – and back.
As for the stars? Emma Stone brings her signature cinematic charm (equal parts whimsical and powerful), while Hoyeon – Squid Game’s breakout turned global fashion force – delivers a cool, contemporary edge. Together, they embody the kind of woman Louis Vuitton dresses best: curious, elegant, and never still for long.
The collection lands in stores August 1, with pre-orders from July 25. Better pack your bags.
